> Why are companies so stingy with wages and willing to outsource their core competencies in exchange for small gains but at the same time are willing to piss endless amounts of money away on ads?
Because there's a whole analytics industry that tries to demonstrate ROI for each ad purchased. And as long at that ROI is positive it seems like a no-brainer to throw more money at advertising.
I wonder how much of said analytics industry is bullshit. Especially since these analytics are often provided by the same companies that are selling you the ad space.
I wonder if a good chunk of the whole industry isn't a giant grift against advertisers.
Problem is they have to invade our privacy and ruin our products and media to keep the grift going since the ads have to actually be shown somewhere, even if they're ineffective spam.
Because there's a whole analytics industry that tries to demonstrate ROI for each ad purchased. And as long at that ROI is positive it seems like a no-brainer to throw more money at advertising.
I wonder how much of said analytics industry is bullshit. Especially since these analytics are often provided by the same companies that are selling you the ad space.