When I came to think of it, it's possible that the website is not botched. It oozes "coolness" and "innovative tech", while being completely vague on specifics, which means it's probably just targeting VCs and the next round of funding?

You might not be the target market? I knew immediately what it might be and had a good sense of how it might be useful.

Same here, for the longest time I thought this was a parody.