I choose it every single day. I have chrome, Firefox, edge and safari at my disposal. Safari is my day to day for most regular usage. For tech/dev work, Firefox and Chrome are usually in flight at the same time.
EDIT: "Safari doesn't help the web be diverse"
Not sure what you mean by that. Safari existing is diversity, but like FF/mozilla was an antidote to the IE years on Windows.
Keychain is a big one for me. In the past, Chrome used to support Keychain for their passwords, which meant I could sync all my secrets on any browser on any of my devices.
Why did Chrome stop supporting it? Seeing that they support more obscure keychain apps like whatever ships with KDE and Gnome, I suspect that it was not due to a lack in resources.
I don't really use Safari (for the sole reason called uBlock Origin), but something really nice is that Look Up displays a scrollable preview of pages/links.
I really miss that since it greatly reduced the amount of tabs I opened.
I choose Safari because it's the default, and as a user I can no longer really tell the difference between the major browsers. Gone are the days when I'd even think about downloading a different browser when I set up a computer. On Macs I use Safari, on Windows I use Edge. I don't see the benefit of going out of my way to install a different browser.
I'm actually continually shocked at Chrome's market share. Is there any PC or laptop platform, besides Chromebooks, that ships Chrome as the default browser? Why is it that so many people took time out of their day to go download a different browser in 2022?
Google is promoting Chrome left and right, and most users use at least Google Search, so are constantly exposed to the marketing.
And most computer-savvy people who support less computer-savvy people “helpfully” install Chrome for them, because “everyone knows” it’s the best browser.
On Windows, it also doesn’t help that Edge has the negative image of being associated with Microsoft telemetry, while Google still benefits from its former “don’t be evil” image.
mostly what others said already. for most day to day stuff, iCloud sync and whatnot is decent and works across devices. safari dev tools are... horrid imo, so chrome/ff for dev work, but general browsing, it's great.
EDIT: "Safari doesn't help the web be diverse"
Not sure what you mean by that. Safari existing is diversity, but like FF/mozilla was an antidote to the IE years on Windows.