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I'll be honest I love radio as a medium but I'm either listening to a BBC station like Six Music which are ad-free to begin with or enthusiast-run stations like Radio Caroline which tend to air adverts which are more subtle and pared-back, I genuinely can't enjoy anything with anything more than the bare minimum of adverts in it having enjoyed advertising-free forms of radio.

It wouldn't be as bad if half the ads didn't have all the obnoxious hyperactive qualities of a toddler with a recorder but 'irritate your audience until the fact your ads are irritating becomes a meme among the general public' seems to be the go-to strategy with a lot of radio advertising in my neck of the woods.



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