> Their basic idea is to direct people to your content.
This is less and less true, as evidenced by the progression of 0-click searchs.
> There are countries where content companies didn't like what Google does: Google took them out of the index -> suddenly they where ok with it again so that Google put them in again.
I over-simplified. It's about Google News. The news paper companies managed to lobby for a law that requires search providers to pay money to the news papers they link to (or for the tiny excerpt they show in the search results). So Google said they will discontinue Google News in those countries. Suddenly the news papers gave Google a free license to link to them. (still simplified story)
This is less and less true, as evidenced by the progression of 0-click searchs.
> There are countries where content companies didn't like what Google does: Google took them out of the index -> suddenly they where ok with it again so that Google put them in again.
This story screams antitrust.