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No one's lunch was eaten by Wii. I think by now it's pretty much been concluded that Wii was an alternative to the PS3/XBOX demographic (that is, people interested in PS3/XBOX also bought Wii), and that Wii itself brought a lot of new players into the console gaming world. Not much if any actual cannibalization of sales occured.

Also besides ignoring game sales, it also ignores the fact that Wii sold the most during the early part of it's release. This year Xbox 360 and PS3 are on pace to massively outsell Wii and have been doing so for a while. This is the part in the cycle where hardware sales are most profitable, so who really has the last laugh?

Besides, with the PS3 it was mission accomplished for Sony as they used it as a large bargaining chip to win the blu-ray format war.

Looking at 10 year stock trends, you can see the real story. Nintendo had a massive stock surge after the release of the Wii, but now they have fallen to pre-Wii levels. Sony has been steady throughout.



Wii sales where always profitable, because Nintendo did not subsidize the Wii. More importantly, sales late in a consoles life cycle are worth a lot less because the company's get a cut of game and accessory sales and someone that has a console for longer probably buys more games or at least more new games. People who buy late have a lot of great cheap games to keep them entertained, where someone who had the console from the beginning probably already played those games and is therefore interested in new titles.

Which is why the subsidy decreases over time.




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