The only riff raff you get will be unsuccessful sales/marketing people. Your basically going to be paying for an idea. I am inexperienced but from what I have read, ideas are not worth a whole lot...
I would hope that the answer to your question is farely obvious......
Dude. If we move our thinking process from this is not going to work to how are we going to make it work then a solution will emerge. I mean common, we are at ycnews where people challenge the Impossible.