The fact that they're not a location-enabled social name.ly for pets immediately makes them more intriguing than 90% of startups.

The title may be a little hyperbolic, but if you read the article, the implications of what Nicira is working towards are indeed quite impressive -- and not just because "Wired says so".

My take was more like the title might be a little hyperbolic, but if you read the article you will find something VERY hyperbolic. Whoa.

They must have quite the PR firm to get a piece that positive in Wired (or Wired has blurred the line of where its advertisements end).