I really like that they highlight and discuss possible downsides of their approach. It makes it a more credible source of inspiration and discussion for other companies.
In my experience it's really difficult to use material from Github or 37signals, for example, to start a constructive conversation on work practicess at your own company. Half of the team might dismiss it as a self-promotional, patronizing PR fluff piece, while the other half might gobble it up and fail to rationally weigh the pros and cons. And everyone gets this vague unpleasant feeling of being told that they're inadequate - like a 15-year old girl watching a weight watcher commercial.
In my experience it's really difficult to use material from Github or 37signals, for example, to start a constructive conversation on work practicess at your own company. Half of the team might dismiss it as a self-promotional, patronizing PR fluff piece, while the other half might gobble it up and fail to rationally weigh the pros and cons. And everyone gets this vague unpleasant feeling of being told that they're inadequate - like a 15-year old girl watching a weight watcher commercial.