15 years ago I remember a colleague who'd bought a TV a month earlier get a refund for the difference from Amazon because the TV had recently come down in price. That's great service, don't get me wrong. I just don't think this sort of thing should be expected, particularly when it's not about a price drop you couldn't know about, and it's just not clicking an unsubscribe link.
Thing with returning tv would be more “I did not watch 10 days this month, reimburse these for me.”.
I don’t agree it should go this direction.
If someone did not even open list of movies for whole month or two that is a reasonable question to ask - should they get money back or at least a question via email if they really want any to keep the subscription.
Proposing that they refund money would be realistic if they would at least agree to send out email - which I do believe will never happen.
So refunding money is fantasy, sending out emails is realistic but since they won’t do it, that makes refunds even more unlikely.