All of the same sorts of people are willing and able today (myself included) to host our own content on quirky little sites. But the difference is that before, we were it - there was nobody else hosting anything much. There wasn't anything else.

Now everybody, and every company is online. We're simply drowned in an overwhelming sea of mundane banality. And, frankly - normal, ordinary, every-body stuff. Reading the news. Doing some banking.

It's not that we're not here - it's just that everybody else is here too. The internet is now the place that nobody goes to because it's too crowded.