Sure, but imagine how much better it would be if any business (legit or not) could not send marketing emails to us at all without our prior, affirmative, non-coerced consent.
The state of Unsubscribe is better than what it was before the laws around it went into effect, but it doesn't go far enough.
This, to me, is a technical problem. The issue is the design of email means that it's vulnerable to spam. If someone knows your email, you WILL get spam.
There's technical workarounds, too. Like unique emails for each and every service.
The state of Unsubscribe is better than what it was before the laws around it went into effect, but it doesn't go far enough.