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> Does the average kitchen need retina imacs?

Does the average kitchen need a 21" screen, 2.5GHz quad-core CPU, 4GB of RAM and a 500GB hard drive? (That's the base iMac.)

Does the average garage need a 4x4 SUV with cruise control, climate control, 6-disc CD, sat nav, heated seats, flip down DVD screens, etc. etc. ?

Of course not.

The developed world stopped caring long ago about what average people "need", and has long since focused on what people "want". Or at least what advertising can convince us we "want", before we even know we do.



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