Heh, I own 4 of those 5 books (not the Gene Bedell one). All are on my "to read" list but other than Spin Selling (which I've browsed through a bit), I haven't read them yet.
I've heard a lot of good things about Made To Stick though, so I think it's time to bump that up the list a little.
I've heard a lot of good things about Made To Stick though, so I think it's time to bump that up the list a little.
Thanks for sharing!