I spend at least an order of magnitude, if not several, more time with each of those things than I do with a goddamn version control utility.

I put in effort where it's worth it. Version control doesn't even come close to hitting the top of that list.

You build and deploy ten times as often as you commit? Apparently you really don't think version control is worth it!

He said he spends ten times more time on building than on managing revision control. That doesn't mean 10x more deployment or development.

On the other hand, I can tell you we have almost 10x more downloads than we have svn commits ;-)

There is very little that is hard with managing your source code on your local workstation.

To commit any changes, you type in:

  git commit -a -m "thing that I changed"

To branch, it's:

  git checkout -b newbranch

To switch back to the master branch, you just type in:

  git commit -a -m "changes made on branch"
  git checkout master

To merge in that branch, should you so wish to do so, then you type in:

  git merge newbranch

What is exactly so hard about that?