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> when it turned out they were monitoring your watching habit

I think every single smart tv manufacturer does this today.

At least I know LG, Samsung, Sony, Amazon, Philips, Sharp and Vizio does.

Since your smart TV is on your same domestic IP, there's a market for getting data on your watching habits to combine with your browser habits collected elsewhere.

The advertisers know more about you by now than you do.

That's why AppleTV is the best option for the moment.



AppleTV is full of ads in its app store, is there any streaming device where it doesn't track you and doesn't put ads over your search intent?


Comparing full screen ads on systems like smart TVs with the ads you get on Apple TV seems like a long shot.

The time you spend installing apps is minuscule compared to using them. And after that it is Netflix or google tracking you. Not Apple.


Sure, one you install your own OS on.




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