But not widespread until recently. I'm a 90's kid and I only remember it being used for sports superstars and such.

I was not commenting on the vintage of this, I was commenting on my ignorance which is where the parent or grandparent comment started from. Sorry if it did not come out right

You are one of today's lucky 10,000. https://xkcd.com/1053/

wasn't ali the goat in 70s?