This one page succinctly conveys what any entrepreneur should think when building a startup be at starting phase or fundraising phase.
Btw, Sequoia has one of the best "about us" page (http://www.sequoiacap.com/about). It's focused on their customers (showing entrepreneur's pictures in early days and how they serve entrepreneurs) rather than glorifying their ninja investing skills.
That's what I'm getting from clicking that link. (They have "China" left of the search bar at the top - maybe because I'm in Australia, they think I'm in China, and so don't show the /about.) Also, their "Meebo Bar" almost completely obscures their links at the bottom of the page.
Most of the ideas advice is obvious-but-good-to-be-reminded-of, apart from "Rich Customers". That is one legitimate approach (and fair enough if that's what Sequoia wants) - but it's not appropriate for all startups.
Another approach is to target (1) a niche market (2) with no money (3) to do something that doesn't matter. pg argues that's how Facebook, Microsoft and Apple began
http://paulgraham.com/swan.html
It seems likely that most revolutionary startups began this way (especially when the customer doesn't feel pain); whereas incremental startups address rich people's problems.
Btw, Sequoia has one of the best "about us" page (http://www.sequoiacap.com/about). It's focused on their customers (showing entrepreneur's pictures in early days and how they serve entrepreneurs) rather than glorifying their ninja investing skills.