Hey, excuse me if this is covered in the podcast, but I can't watch it right away and so I thought I'd take the opportunity while you're sticking around here to ask the question:
Did either of you follow the route of doing an intro/TOC/first chapter before you did the entire book then start marketing it to test out the response and do some lead gen?
If not, do you have any thoughts on that approach? (including potentially doing pre-sales of the book before you've actually gone ahead and written it?)
I'm working on a couple of eBook concepts right now and these are some concepts I've been thinking about, would be very interested in your point(s) of view.
I didn't do that myself but I think it's a very valid strategy. The only problem I can see is that it might hurt your momentum: sometimes you just need to go ahead and write without having to wait for feedback or A/B test results for every chapter.
Same with presales, it's a great strategy as long as you don't spend so much time promoting the pre-sale that you forget to write the book!
It might sound like I'm exaggerating but there is so much you can do to market eBooks that the book itself can sometimes become almost an afterthought…
Did either of you follow the route of doing an intro/TOC/first chapter before you did the entire book then start marketing it to test out the response and do some lead gen?
If not, do you have any thoughts on that approach? (including potentially doing pre-sales of the book before you've actually gone ahead and written it?)
I'm working on a couple of eBook concepts right now and these are some concepts I've been thinking about, would be very interested in your point(s) of view.
Congrats on the publishing success!