This article is just a slightly upscale version of the million "YouTube hooks" videos you can find on, well, you know. Down to the "create a gap" advice.

Once upon a time "one weird trick" was good advice too, before it got ran into the ground.

In this era, it takes credibility to grab my attention before I even care about your promise of benefits.

It’s not “make me care.” It’s “make me believe and care, every step of the way.”