There’s got to be solid reasons why they do this and have done so for so damn long. At the very least institutional reasons. At best, actual research that suggests they make more money this way. But as a consumer, I hate it.
Marketing has too much power. They get some hairbrained scheme to goose the numbers and just slam a mandate all the way down the org.
Is "Copilot" not getting enough clicks? Make every button say "copilot", problem solved. Marketing doesn't know or care what was there before, someone needs numbers up to get their promotion.
>> Is "Copilot" not getting enough clicks? Make every button say "copilot", problem solved. Marketing doesn't know or care what was there before, someone needs numbers up to get their promotion.
So Microsoft isn't bringing copilot to all these applications? It's just bringing a copilot label to them? So glad I don't use this garbage at home.
This is actually one of their smart decisions. "Copilot" is currently going through the corporate regulators, who know nothing about technology, but I can't buy it until they say everything is Legal.
So once we have signoff then my counterpart in Sharepoint/M365 land gets his "Copilot" for Office, while my reporting and analytics group gets "Copilot" for Power BI, while my coding team gets "Copilot" for llm assisted development in GitHub.
In the meantime everybody just plugs everything into ChatGPT and everybody pretends it isn't happening. It's not unlawful if they lawyers can't see it!
It's because Microsoft isn't a software company. They're a marketing company that happens to make software and a few other bits.
We're now on the back end of that, where Microsoft must again make products with independent substance, but are instead drowning in their own infrastructural muck.
