There are of course people who buy Rolexes or whatever for the brand. There are probably more people who buy Mac Books for the logo.
But most people are rational. Most people would pay that much money for a watch only if it does not impact their finances in a meaningful way, but within that, they would want to buy the highest quality they can. And for some people that means an IWC, Omega, Longines, or whatever. If they could buy the same quality from a less known brand, they would. Lots of people buy Grand Seikos at Rolex prices. I buy normal Seikos at $300. We all pay for the quality we can afford.
Brand is important because it is an insurance that you are not being scammed. Besides that, it is not the main factor let alone “era defining” as the article is trying to make it out.
There are of course people who buy Rolexes or whatever for the brand. There are probably more people who buy Mac Books for the logo.
But most people are rational. Most people would pay that much money for a watch only if it does not impact their finances in a meaningful way, but within that, they would want to buy the highest quality they can. And for some people that means an IWC, Omega, Longines, or whatever. If they could buy the same quality from a less known brand, they would. Lots of people buy Grand Seikos at Rolex prices. I buy normal Seikos at $300. We all pay for the quality we can afford.
Brand is important because it is an insurance that you are not being scammed. Besides that, it is not the main factor let alone “era defining” as the article is trying to make it out.