Fast fashion forces you to dress for the masses. Loose shirts, baggy pants and shallow pockets is not fashion, its cost optimisation for brands.
I didn't want to dress up like a boy. Me and my friend were in Paris when we got inspired by the floor(fashion_sense). I was already working on my clothing, but that day we promised each other that we will not be underdressed anymore.
He opted for off-the-shelf formal clothing: high quality shirts, and pants. I went all in.
First I found markets that sell cheap fabrics, so I can experiment. I travel a lot, so my clothing had to be designed for all weathers. I'm Indian (Bharat), but look racially ambiguous, so I also wanted my clothing to reflect my roots and culture, yet be modern enough for any room in the world.
I run a company, and write code, so comfort was paramount. But I also had meetings or presentations so I wanted to be presentable.
Started with pants, because I thought pants are easy to optimise, and I just need a black, gray and dark blue one. Over 5 iterations, I reached a design with elastic straps on the side (because when I eat food, my tummy bloats a little and its uncomfortable to sit down), and loose on the thighs. Imagine pyjamas, that look like pants.
Then next step was to experiment with jackets and shirts. I played with fabric, patterns, and finish (zippers, titch buttons, different cuff lengths and styles, different collars).
My friends started noticing, and I also consulted some clients. Then I gave a talk about it. This is one of my skills that I discovered by first principles. The best part is that I met my girlfriend because she noticed my aesthetics, and she told me that she makes her own clothes too.
Alternatively, one can create bespoke patterns. There is a lovely little open source community of pattern designers at https://seamly.io
I got myself a pattern drafting book and started working on shirts and pants. The neat thing is one can design the draft pieces to be completely parametric, so adapting the pattern to different persons is as simple as entering new measurements.
