There's a difference between generic blocks and the non-licensed theme sets. I've got a couple Lego stores nearby, I know that the generic blocks are available, and that's definitely great. I was talking about, e.g., a fancy castle set, but just with a generic "knights" theme, rather than something from the Lord of the Rings or Harry Potter movies or whatever.
However, I realize it's working out for Lego, and if the licensing is what's necessary to keep them going, then I'm not faulting them too much.
The kids want what we make them want, on tv and elsewhere. There is a general trend toward collectibles away from diy, confirmed by someone working in retail. That's very sad and probably harmful in long term for all the society: collecting things is borderline psychiatric while diy I'd the root of progress.
Thank you for pointing this out. I've been looking for a set like this for quite some time, just a variety of normal, colorful pieces. Ordered on impulse :)
For instance: http://www.amazon.com/LEGO-Bricks-More-Builders-Tomorrow/dp/...