Exactly. This is most likely a marketing ploy, but the ingredient list is there, anybody could mix that up and try it - no magical sauce here.

I have to admit it's interesting to follow this experiment, though. As bootstrapped marketing schemes go, I've seen much worse.

> anyone could mix it up and try it

Some people have. He says as much in the blog entry that various folks have let him know they've replicated it and tried it.

Marketing for what? There's nothing being sold, he lists the items he uses and amounts. Why would a marketer give away the secret sauce.

And I like how open he is about it, it was not supposed to be a scathing criticism. There is probably a market for this stuff, because not a lot of people would go through this trouble of producing it themselves.

He just gives nutritional information, not an ingredients list.

In the latest post he mentions that several chemists have figured out how to make his concoction, but he explicitly states he's not making the recipe public yet.

He gves a list of ingredients, each with the precise amount used, doesn't he? I thought that was pretty self-explanatory. Sure, he didn't say where he got them from or how he mixes them, but someone dedicated would be able to figure it out. It's not rocket science, uh, chemistry!