I think the reason Musk gets so much attention is: 1) Tesla and SpaceX are both successful and in the news; 2) he doesn't just bankroll the projects, he's on the ground executing them while advocating for them zealously in the press.
It's the same reason why Bill Gates has gotten such attention for his philanthropic work. He lends something which is in a way more valuable than his money: his personal time and ability to execute.
John D. Carmack: Armadillo Aerospace http://www.armadilloaerospace.com/n.x/Armadillo/Home
I'm tempted to throw in Google's Sergey Brin (Larry Page too?) for Google Glass.
And I'm sure there are a few others. Elon Musk just shows up more in the news due to his success.
Also, not all billionaires are technically inclined geeks.