My tub of whey protein powder costs $50 for 5lbs. If this is becoming so endemic, please tell me where precisely to go so I can save barrels of money a year.
From the article: "Barbano, who specializes in filtration methods for separation and recovery of protein, has his sights set on the tiny amount of protein in acid whey. He believes it might be usable as an infant formula ingredient. But first Barbano has to figure out how to extract the protein in a cost-effective way, and his research is just getting underway."
My comment was tongue-in-cheek. That said, I've known bodybuilders ever since they forced us to start working out freshman year and they'd drink 20 gallons of highly acidic fluid if it meant some protein was in there.
Hell, you could market it as a miracle supplement.