Which may go some of the way to explaining the high churn rate.
I think you're making an interesting point there. According to Nielson the churn-rate at twitter is 60-70%. People hear about it in the media, sign up, try it out... and move on.
A large part of the media hype is based on the high registration rate and on anecdotical evidence like "Ashton Kutcher has 1 million followers".
I have yet to see someone make a headline about the fact that circa 700.000 of these followers are dead accounts and that the registration-rate is a meaningless metric for a free service.
I think you're making an interesting point there. According to Nielson the churn-rate at twitter is 60-70%. People hear about it in the media, sign up, try it out... and move on.
A large part of the media hype is based on the high registration rate and on anecdotical evidence like "Ashton Kutcher has 1 million followers".
I have yet to see someone make a headline about the fact that circa 700.000 of these followers are dead accounts and that the registration-rate is a meaningless metric for a free service.
[1] http://blog.nielsen.com/nielsenwire/online_mobile/twitter-qu...