Along the lines of building an audience pre-publishing, the second edition of nickd's book about interaction design, Cadence & Slang, is currently on Kickstarter[1]. (I'm a backer)
In this case, he's used kickstarter to be transparent about costs and process. He can also offer preview content pre-release to people who have put money down to prove their interest.
In this case, he's used kickstarter to be transparent about costs and process. He can also offer preview content pre-release to people who have put money down to prove their interest.
[1] http://www.kickstarter.com/projects/nickd/cadence-and-slang-...