This email is more infomercial than the emails from the past weeks. I reread the last two emails and I think they are more interesting, but this got much more upvotes here.

Anyway, this email convinced me to try to run an A/B test. I have a button that I don't like and I got negative feedback about that button in the past. So I will (probably) try to optimize the microcopy, but I must understand and change the php code that renders that button. I'll report the result when the experiment finish. Wish me good luck!