Interesting company that's fighting it's first hard battle:

http://online.wsj.com/article/SB117979361996510232.html

Seems like big bag chemical fertilizer company Scotts Miracle-Gro Co doesn't like dangerous upstarts...

Fast forward: Terracycle settled

Bold title. What if we calculate footprint like opportunity cost, where we compare with alternate configurations with the smallest possible footprints that accomplish the task.

A bicycle would probably be a big win. Insulation would be another.

In the case of plantfood, a bin with worms and a bit of DIY beats shipped products. Recycle and generate your own compost: http://www.amazon.com/4-Tray-Compost-System-Factory/dp/B0007....

Though I'd love to see a real economic analysis of environment saving tech that incorporates time saved/spent, and what the money gained/lost in that time could buy.

Curb-side recycling is horribly inefficient if you factor in collective lost productivity.

that's a really cool company with a really cool story. there was an article in the times or something about them a while back. i was skeptical at first, but what they're doing is really cool.

Cool startup, but I call bullshit on the OP's headline.