The example they use is navigational query for "Southwest Airlines". As far as I'm concerned, the deep links to South West airlines' site such as "Flight Schedules" are actual search results.
Ignoring that, it's unfair to use one example and say that search results are 12%. Is it 12% average, 12% median, or 12% for navigational queries only?
Ignoring that, it's unfair to use one example and say that search results are 12%. Is it 12% average, 12% median, or 12% for navigational queries only?