The poor-quality web design is by intent. Users think they are dealing with a sm... | Hacker News

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		daphneokeefe on Dec 27, 2013 \| parent \| context \| favorite \| on: Jesse Willms, the Dark Lord of the Internet The poor-quality web design is by intent. Users think they are dealing with a small business trying to sell its merchandise online without a fancy web team. It's like con artists who dress poorly to look like their mark. More credible.

domdip on Dec 27, 2013 [–]

Alternatively, the poor quality ensures that only rubes will click through. Why PPC for people who are going to be skeptical anyway?

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