Every company and entrepreneur has to trick people into buying their product. Anyone who has worked in sales or has seen it up close knows this. You cannot sell people anything by providing them with mere facts and convincing them of the correctness of those facts. You have to convince them to trust you and your product, to believe it will deliver what it promises, completely independent of overwhelming factual evidence.
Example: we have first hand experience with the following: we did a pilot project and the project manager personally testified that we saved them 500K in costs, at a < 50K expense. Nevertheless we had a hard time selling the company our product for use in other projects.
You have to trick people into buying your product, even if you know it's objectively in their best interest. So yes, this guy definitely has a useful talent.
Example: we have first hand experience with the following: we did a pilot project and the project manager personally testified that we saved them 500K in costs, at a < 50K expense. Nevertheless we had a hard time selling the company our product for use in other projects.
You have to trick people into buying your product, even if you know it's objectively in their best interest. So yes, this guy definitely has a useful talent.