The human being in me says: "This behaviour is morally and ethically reprehensible, and should be illegal. He should be in jail because he's a con artist who defrauds people."
The idealist in me says: "This guy is preying on the weak and hurting people."
The ruthless entrepreneur in me says: "This guy is using a system that works, and it's producing real results".
The marketer and strategist in me says: "This guy is using a system that relies on intentionally ugly or shady ads to qualify out people who are capable of fighting back. He then gets their credit card number, and repeatedly makes a bunch of sketchy recurring charges that are nearly impossible to fight and/or cancel. What a genius system for making money. People can't fight something they don't know about or are unwilling to cancel."
From a purely objective standpoint his system works because it's based on an understanding of human behavior, psychology and emotion. He knows how to create ads that get clicked, and how to get people to enter their credit card numbers and agree to charges.
We would do well to learn how to get past emotions like disgust and flip around the perspective here. How can we apply some of his strategies and tactics in ways that are morally and ethically sound to our own legitimate ventures?
Here are the insights I gained from the article:
* There is a HUGE traffic opportunity with ads and ad networks, and it's highly scalable
* Focus on areas of high existing search demand
* If you can convert, you can really crank up the paid traffic engine
* If you generate the most revenue in your niche you'll win the advertising game because you can pay the most for traffic
* Upsell to a bunch of small recurring charges that are bite-sized so they don't seem like much, but they add up to a lot over time
From a purely analytical and objective standpoint you gotta hand it to the guy for his execution.
The human being in me says: "This behaviour is morally and ethically reprehensible, and should be illegal. He should be in jail because he's a con artist who defrauds people."
The idealist in me says: "This guy is preying on the weak and hurting people."
The ruthless entrepreneur in me says: "This guy is using a system that works, and it's producing real results".
The marketer and strategist in me says: "This guy is using a system that relies on intentionally ugly or shady ads to qualify out people who are capable of fighting back. He then gets their credit card number, and repeatedly makes a bunch of sketchy recurring charges that are nearly impossible to fight and/or cancel. What a genius system for making money. People can't fight something they don't know about or are unwilling to cancel."
From a purely objective standpoint his system works because it's based on an understanding of human behavior, psychology and emotion. He knows how to create ads that get clicked, and how to get people to enter their credit card numbers and agree to charges.
We would do well to learn how to get past emotions like disgust and flip around the perspective here. How can we apply some of his strategies and tactics in ways that are morally and ethically sound to our own legitimate ventures?
Here are the insights I gained from the article:
* There is a HUGE traffic opportunity with ads and ad networks, and it's highly scalable * Focus on areas of high existing search demand * If you can convert, you can really crank up the paid traffic engine * If you generate the most revenue in your niche you'll win the advertising game because you can pay the most for traffic * Upsell to a bunch of small recurring charges that are bite-sized so they don't seem like much, but they add up to a lot over time
From a purely analytical and objective standpoint you gotta hand it to the guy for his execution.