I agree. The notion of creating false demand on the internet by constraining supply is not going to work ever, as it is ad infinitum a cat and mouse game.
What does work is making content that is desired easy to get to and consume (at their own pace without delays before releases etc) at wide scale. People will pay for ease and they do like rewarding the creators of good entertainment and educational services. The better experience will always win, even if it is pay.
Where before content creators wanted everyone tuning in at one time for big ad dollars and network effect, now it is the opposite, they should want consumers to drift through their lands of content at their leisure and not want to leave. This actually distributes traffic and demand as well so there aren't huge funnels of bandwidth hogging false demand schedules (HBOGO recently failed on the last episode of True Detective, where House of Cards people watch more distributed because it is all available at once).
What does work is making content that is desired easy to get to and consume (at their own pace without delays before releases etc) at wide scale. People will pay for ease and they do like rewarding the creators of good entertainment and educational services. The better experience will always win, even if it is pay.
Where before content creators wanted everyone tuning in at one time for big ad dollars and network effect, now it is the opposite, they should want consumers to drift through their lands of content at their leisure and not want to leave. This actually distributes traffic and demand as well so there aren't huge funnels of bandwidth hogging false demand schedules (HBOGO recently failed on the last episode of True Detective, where House of Cards people watch more distributed because it is all available at once).