That's not what "network effects" means, though. Facebook and AirBnB presumably get better when more people join; their products are better with more users than with fewer users.
It's easy to see why having your entire company using the same service is useful. But it's hard to see why "having more users" makes Box a better experience for its other users. Is Box better at a 5000 person company than a 10 person company? Or when 1000 companies use it vs. 10 companies? If not, it's not benefiting from network effects.
It's easy to see why having your entire company using the same service is useful. But it's hard to see why "having more users" makes Box a better experience for its other users. Is Box better at a 5000 person company than a 10 person company? Or when 1000 companies use it vs. 10 companies? If not, it's not benefiting from network effects.