Sometimes products developed inside a company such as Microsoft have to accept constraints that go against competitiveness, or might displease users, in order to further the cause of another product. I recognized the concept but had never heard the term.
An example. Consider a company that develops both a Web browser and a word processor. The product team for the browser might get lots of input from users saying "We'd like a better editor in the browser." It would be natural to give the users what they want. So they put the feature in their project plan, but when it comes up for review, the CEO shoots them down. "They should use the word processor," he says.
Sometimes products developed inside a company such as Microsoft have to accept constraints that go against competitiveness, or might displease users, in order to further the cause of another product. I recognized the concept but had never heard the term.
An example. Consider a company that develops both a Web browser and a word processor. The product team for the browser might get lots of input from users saying "We'd like a better editor in the browser." It would be natural to give the users what they want. So they put the feature in their project plan, but when it comes up for review, the CEO shoots them down. "They should use the word processor," he says.