More broadly though: some of the most oft-cited reasons by people starting small businesses (tech included) is quite explicitly to be able to do stuff they like and be paid for it; or be able to surround themselves with like-minded people working on goals of common interest to them. Other times, family members, friends or colleagues/guild members come together to provide themselves with a steady source of income --that's how most law firms and medical practices get started, after all.
This is interesting because it might motivate some out-of-the-box thinking. If you can't think of a good way to make a ton of money while creating a million jobs, then sure, eliminate some more like everyone else is trying to do. Y Combinator might well even fund you, under their RFS for robotics or the one for levers or infrastructure or AI.
Increase customers, yes. Create a two sided market, yes. In the case of a 2 sided market the "workers" are your customers.
Uber eliminates the jobs for manual dispatcher at cab companies.