Oooh Momma, Elliot Zaret! 'It works like this: The entire Web is constantly downloaded onto Google's computers, where it is aggregated, indexed and prepared for searches. When a user types in a search, Google performs a complex computation -- solving an equation that has 500 million variables and 2 billion terms -- to determine the best results on the "most important" sites. That equation takes into account many factors including how close the search terms are to each other, and whether other "important" Web sites point to the site the terms are on.'