It explains why US media are not covering it as much.

I didn't speak about US media. Also, is US media your only source?

It's the same over here, IKEA flies under the radar very well.

Well I'm in The NL and it's been in the news here because their holding is registered here for tax reasons. I think they're one of nl's biggest tax payers.

Yes, but has it been in the news as much as Apple or Google? It's not like it's not a topic over here, but usually in the business part of the newspaper, somewhere down the page. It's not a secret, but rarely an issue people complain about. Which IKEA is probably quite okay with.