Yes. You can. Google has made some acquisitions lately in this anti-fraud space.
Most of the Valley does not care, and seems to be invested in maintaining and expanding the scale of the fraud. The market will eventually punish this when conditions change to be less frothy. It will be 2000 redux, for similar reasons as to why SV lost so much credibility the last time around (pervasive traffic fraud).
>Another example, ads that follow me. Oh god how I hate these. I visit a website, usually for a product that I already own, and the freaking ad from that company follows me wherever I go. This is money wasted.
Well, they do work for some people. They just have to be managed in a way that doesn't create this annoyance. You cap the frequency or make it so that the offer is actually attractive and useful to the user. Or you limit what it triggers on to only go off when the user does something that signals their intent to become a customer (like adding certain items to their cart and then abandoning without buying).
Many things that people hate about online advertising as a whole is more caused by people mismanaging the ads than is caused by platform problems.
Most of the Valley does not care, and seems to be invested in maintaining and expanding the scale of the fraud. The market will eventually punish this when conditions change to be less frothy. It will be 2000 redux, for similar reasons as to why SV lost so much credibility the last time around (pervasive traffic fraud).
>Another example, ads that follow me. Oh god how I hate these. I visit a website, usually for a product that I already own, and the freaking ad from that company follows me wherever I go. This is money wasted.
Well, they do work for some people. They just have to be managed in a way that doesn't create this annoyance. You cap the frequency or make it so that the offer is actually attractive and useful to the user. Or you limit what it triggers on to only go off when the user does something that signals their intent to become a customer (like adding certain items to their cart and then abandoning without buying).
Many things that people hate about online advertising as a whole is more caused by people mismanaging the ads than is caused by platform problems.