I had no idea what the company does until I bailed from their site and read a comment here. Yes, I could have dug deeper, like the person posting that comment did (thanks), but damn, gimme a reason. And no, having $CELEBRITY in your company is not enough reason.
Two utilitarian sentences on what your thing is, and then all the literate prose you can produce. But gimme those two sentences.
I don't think they owe us anything, I'm just saying the website is badly designed. They have a lot of content, but none of it says anything.
If you're going to be stealthy, be stealthy (e.g. http://quanttus.com/). If you're going to attempt to market your company, then market it properly. This does neither.
Neither of which they do. The website is incredibly ostentatious, and offers no hints of what the company is trying to achieve. If you want build interest, drop the over the type hype machine and explain what the hell you're doing.
The site tells you nothing but I think that's the purpose. They really couldn't care less if you or anyone else knows what they do from the site. They have $542 million dollars in funding. Once they actually build something ready for the public I'm sure they'll put together a proper marketing site.
Two utilitarian sentences on what your thing is, and then all the literate prose you can produce. But gimme those two sentences.