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> What about this is unclear? It's on the front page..

It is, but companies are not entitled to me reading their entire landing page. There's a large amount of truth in the "you only have 5 seconds to hook a user".

You should always put your best copy as the first thing a user sees.



Curiosity can be a driver of user action (clickbait, anyone?) in the same way that a direct "i want this" can be.

"Your stuff, anywhere" is both accurate and vague enough to be interesting.




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