The killer lines from the blog post is that they are killing off Wasabi for exactly the reasons that everyone said would make it a bad idea
1) Maintenance Nightmare
2) No-one likes programming in propriety language as it dead ends your career
3) Company leavers take vast amounts of knowledge away with them and impossible to hire-in to replace that knowledge
Those predictions were still off by ten years, however. Wasabi served them well until other technologies improved enough to allow them to ditch Wasabi.
We have no idea how much friction they've experienced over the years due to the decision to roll their own language.
Just because they've been successful doesn't mean they haven't expended unnecessary effort to get there.
Climbing a mountain carrying an extra unnecessary 15 kilos is still successfully climbing a mountain - but carrying an extra 15 kilos whilst doing so is still a bad idea.
1) Maintenance Nightmare 2) No-one likes programming in propriety language as it dead ends your career 3) Company leavers take vast amounts of knowledge away with them and impossible to hire-in to replace that knowledge