Howdy!
How would you suggest marketing a new service to a hard-to-reach audience?
Brief overview: I would like to market local, weekend yoga retreats to professionals in the oil and gas, energy, and finance industries. No long absences from work or family, and no long-distance travel. The startup is set up in Houston, but can operate in any city in the USA. Lots of different marketing and advertising methods are being tried (online groups, directories, online forums, linkedin, etc.), but I am pretty much throwing things to the wall and seeing what sticks. Any suggestions are appreciated. Thanks!
startup: bodyhugs: hug your body with movement and care
Thank you for responding! (I thought bodyhugs would disappear in the comments.) This is where I am having the most difficulty in marketing. I'm not sure of the best way to reach them without coming off as intrusive.
I think yoga and meditation in a local, relaxed setting (not in a traditional gym or studio) may be truly beneficial to those who work long, stressful hours, particularly in industries that are sensitive to oil prices and environmental conditions.
Brief overview: I would like to market local, weekend yoga retreats to professionals in the oil and gas, energy, and finance industries. No long absences from work or family, and no long-distance travel. The startup is set up in Houston, but can operate in any city in the USA. Lots of different marketing and advertising methods are being tried (online groups, directories, online forums, linkedin, etc.), but I am pretty much throwing things to the wall and seeing what sticks. Any suggestions are appreciated. Thanks!
startup: bodyhugs: hug your body with movement and care
website: http://www.bodyhugs.org/
local health and wellness retreats in the USA