I get a feeling this is going to become a case study in how not to develop a product.
It's looking more and more like Arrington has totally screwed up contracts, agreements etc. And then it looks like this Fusion Garage CEO has a complete lack of understanding why the CrunchPad was a great name (etc)....
Im willing to bet we never actually see a product - either that or it will bomb.
It looks like they have no marketing or branding experience. Their logo is astonishingly confusing considering their name: https://thejoojoo.com/images/logo.jpg
"Let's call it JooJoo and have the logo read iooioo even though it's supposed to be spelled JuJu![1]"
Crunch pad was not a good name. The word crunch is a terrible word to put in there. It is related to a website, whose audience is rather specialised and much smaller than the intended audience for the device itself. Also, you do not want to name a general browsing device after a specific website, because people that are actually aware of the website may take it to mean that it is intended to browse that site only.
For people that are not aware of the website, the word "crunch" provides connotations of (i) doing numerical computations (ii) working for long hours and (iii) working out, all of which are negative connotations for a device like this.
So yes, crunch pad was a terrible name, but I think joojoo is even worse. That will just elicit bad jewish jokes.
Actually, it had two huge benefits: a lock-in for early adopters, and it is memorable. Don't discount the second benefit. Once enough early adopters talk about it, the general public will come to remember the name. This is extremely important for a consumer product.
It's looking more and more like Arrington has totally screwed up contracts, agreements etc. And then it looks like this Fusion Garage CEO has a complete lack of understanding why the CrunchPad was a great name (etc)....
Im willing to bet we never actually see a product - either that or it will bomb.