If they never had any prior involvement with TechCrunch, they'd still be in the press. On Engadget just as they are now. Hell, they'd probably be on TechCrunch too.
The difference is, the press might be a little more positive that it is now with this big mess.
I made no such claim. What I meant was that TechCrunch's job is pretty much done from Fusion Garage's perspective. They're in the press.