> As a customer I see it as a feature that Amazon don't allow people to to collect my data, I bought the book at Amazon, nobody else should know the details.
I'm not sure the situation is that simple. You bought the book through Amazon, but (in this case), you bought the book from the other poster. Putting them closer to, say, a shopping mall. As a shopper, who's has a stronger relationship to you—the store you bought something from, or the mall you bought it in?
And for the seller, it means that your only "customer" is Amazon. Who doesn't really care about you at all. If I were a seller, I'd rather have my customers be the people who are actually interested in the product I'm selling.
When commerce goes well, the buyer and seller create a relationship that benefits both of them. With Amazon being a strict gatekeeper, there's no way for that relationship to form, and the seller ends up being an interchangeable name on a screen.
> The issue here is not who has the right to the data, it is customer satisfaction.
It is. But for me, part of customer satisfaction is buying from a seller that I know and trust. So I like buying things that Amazon is the seller, since I know and trust them. But Amazon doesn't make it easy to build up trust with the other sellers in their marketplace.
I'm not sure the situation is that simple. You bought the book through Amazon, but (in this case), you bought the book from the other poster. Putting them closer to, say, a shopping mall. As a shopper, who's has a stronger relationship to you—the store you bought something from, or the mall you bought it in?
I cannot see how a mall is analogous. In the mall, you choose the stores you go to and then look for the product there. You are explicitly entering different stores, and you have the obvious ability to return to that store. That builds affinity with the store.
With Amazon, the typical entry point is to search for the product you want. You don't particularly care who is selling it so long as the price, delivery, and trustworthiness are there. Maybe if all other things are equal, I'll choose a vendor that I bought from before. But, to be honest, for most purchases, I've only ever thought of it as being fulfilled by Amazon or someone else.
Anecdotally, I literally can't recall the names of any vendors I've bought from in Amazon. But I do know the places I like in the mall.
> You don't particularly care who is selling it so long as the price, delivery, and trustworthiness are there.
> Anecdotally, I literally can't recall the names of any vendors I've bought from in Amazon. But I do know the places I like in the mall.
That's exactly my point. There are stores that you're buying from-many of them with physical locations as well. But because of the way Amazon sets things up, their identity fades into the background. They could be stores you like, just like the places you like in the mall. But Amazon makes it hard for you to know about them, and build a relationship with them.
With a business-guy-hat on, selling "lead-gen services" and keeping the leads locked-yp and propreitary ...is a great business model. So this is a no-brainer from the supply side. The question for the "buyers" of this kind of quasi-lead generation svc...however are what else is outhere as a substitute? Demand aggregation, lead-gen, and overall simplificatation, and modular-expandability are all good selling points but hard to create/compete with from scratch.
Suggest engaging directly with your potential buyers, ask them "what are you using for Lead Gen now? What do you like/dislike about the quality?" Those conversations will yield insights.
I'm not sure the situation is that simple. You bought the book through Amazon, but (in this case), you bought the book from the other poster. Putting them closer to, say, a shopping mall. As a shopper, who's has a stronger relationship to you—the store you bought something from, or the mall you bought it in?
And for the seller, it means that your only "customer" is Amazon. Who doesn't really care about you at all. If I were a seller, I'd rather have my customers be the people who are actually interested in the product I'm selling.
When commerce goes well, the buyer and seller create a relationship that benefits both of them. With Amazon being a strict gatekeeper, there's no way for that relationship to form, and the seller ends up being an interchangeable name on a screen.