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But many people prefer to buy from Amazon precisely because it shields them from the less pleasant business practices of other businesses.

The issue here is not who has the right to the data, it is customer satisfaction.



> The issue here is not who has the right to the data, it is customer satisfaction.

It is. But for me, part of customer satisfaction is buying from a seller that I know and trust. So I like buying things that Amazon is the seller, since I know and trust them. But Amazon doesn't make it easy to build up trust with the other sellers in their marketplace.




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